Shaylee Hoover, a Digital Media Arts student at the Clearfield County Career & Technology Center (CCCTC) from West Branch, recently completed a full-scale advertising campaign for a fictional energy drink brand.
Her project began with the development of a unique product name, logo, and custom label design. Taking the concept further, Shaylee collaborated with students in the Drafting and Design program to transform her vision into a tangible prototype by 3D printing both a can and bottle.
To complete the campaign, Shaylee wrote and planned a dynamic television commercial, carefully scripting the storyline and mapping out cinematography to bring the brand to life on screen.
CCCTC is proud to celebrate the creativity, collaboration, and innovation of our students as they bring their ideas to life through real-world, career-focused projects.